PRODUCT VIDEO TRENDS.

1. Different perspectives

Making your product video stand out on social media can be challenging. So if you can stop someone scrolling in their tracks with a “woah, how did they do that?” then you know it’s going to get people talking about your brand! 

Shooting things from a different perspective, making the impossible possible (without CGI!) is a trend that’s on the up. Maybe because we’re seeing a shift on seeing things differently in society, and brands are following in suit. Maybe it’s because thanks to newer technology, as motion controlled rigs have become better and more accessible (shout out to XXX here!).

 

For us, it’s been a mix of both and we’ve loved the creative challenges we’ve been tasked with for our product videos!

2. Stop motion

When it comes to product videos, nothing quite brings an object to life like stop motion. Making a nacho dip itself into some cheese dip or a bottle of whisky unwrap itself; there's something a bit magical about products moving on their own accord.

Giving an inanimate object a personality, particularly food or a traditionally more formal brand, really injects the into your adverts or social media content. So it's no surprise that stop motion is trending for product video right now!

 BUT WHAT GOES INTO A STOP MOTION PRODUCT VIDEO? 

A lot of patience, slow & very precise movements, as well as a calculated plan of how many shots you're going to need for your final video.

A lot of patience, slow & very precise movements, as well as a calculated plan of how many shots you're going to need for your final video.

3. MOVEMENT

 VIDEO PRODUCTION MADE FUN:

 WITH A LITTLE BIT OF MUSTARD.